Brett Crosby, founder of Urchin and now Google Analytics Chief, announces open doors for Google Analytics subscriptions again.

Google launched free web analytics service late last year. The service is based on the popular Urchin software acquired by Google in April 2005. Such was the popularity of the uptake that Google struggled to provide timely statistics, so subscribing to analytics was made invitation only, until today.

Google's free service is competitive in the paid service arena, comparing well with dominant services like webtrends. The more complex conversion analysis functions, where other services like statcounter.com fail, are quite usable after setup. Google offers tutorials on conversion analysis since, for online merchants, the goal of web analytics is conversion optimisation.

Given how time consuming conversion optimisation is, clients often request the Enclick team complete its conversion optimisation study .