Woolworths Big Christmas Push in Online SalesPosted under ecommerce
Merchants with competitive prices benefit especially from supplying their product data feeds to price comparison engines. The quality of the data feed plays an important role in the share of traffic merchants get. Manufacturer“s product reference and model number information in the data feed gets the products inserted fully in the price comparison algorithms, and competing for qualified users which are at the price comparison stage of their buying cycle.
The resulting customer orders exceeded expectations and as a consequence multichannel sales grew over the 6 weeks by 204%. Releases. Woolworths online drive offsets middling high-street sales; overall results are down, like-for-like sales dropped by 4.6% in the six weeks to January 13. In Tesco's case, underlying sales (excluding fuel) grew by 5.9% in the six weeks to January 6, helped by its online store Tesco Direct, which lifted internet sales by 30% on 2005 figures, to a total of £150 million (€225 million). Online sales are estimated to have added as much as 1% to the like for like sales figures. After the successful Christmas period, Tesco is planning to increase its current 11,000 DVD, CDs with its full non-food online by April.
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