Comparison Shopping Market Leaders

Rank Name Domain Market Share

1 www.shopping.com 18.38%
2 www.bizrate.com 17.35%
3 shopping.yahoo.com 14.39%
4 www.shopzilla.com 13.60%
5 www.froogle.com 8.49%
6 www.nextag.com 7.83%
7 www.pricegrabber.com 5.81%
8 www.epinions.com 5.75%
9 www.calibex.com 4.63%
10 eshop.msn.com 3.76%

From Search Engine Watch

Kelkoo dominates the U.K market, with more than double the traffic of #2 player Shopping.com UK

These are the players that most affect the shopping feed standards body. The shopping feed standards they require from merchants are quite different both in language, format and parameters.