• €63billion will be spent online by UK shoppers
• 860 million parcels will be shipped to the UK's 26 million internet shoppers, 33 each on average
• Online shoppers will each spend €2400 on average
• 10% of all retail now online, rising to 20% in three years time

Online retail will grow in quality too, becoming an integral part of mainstream consumer's habits

1. Inclusivity people of all abilities will use online shopping
2. Normalisation online shopping will become integral to normal everyday life
3. Diversification online shopping will extend to a wider range of products and services
4. Shophistication online shopping services to become easier, quicker, safer and more valuable
5. Exclusivity a rise in specialist boutiques, offering more niche and exclusive products

Cross-border Shopping

Cross border retail is gaining traction, as shoppers look for and find better deals across borders. Shoppers in Europe have forever shopped across borders, specially when located in towns near frontiers. With online shopping and international postal delivery, cross border shopping for better deals is about to take off.

Already, Spanish book purchasing relies heavily on Amazon UK deliveries, as no strong contender exists in Spain. Amazon UK has in the passed purchased advertising from hispavista.com, our parent company. Bargain hunting is about to extend across borders; and the bargains are considerable, even in spite of delivery cost across Europe.