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Online Pizza Orders Drive Growth at Domino Pizzas
Posted under ecommerce on January 11, 2007

domino pizza
Domino Pizza's sold £20.1 million (&euro 30 million) online. Its e-commerce orders were the fastest growing channel to market and attracted record numbers of new customers as well as delivering an average ticket value that is typically 25% higher than orders placed by phone. E-commerce sales grew by 43.8% in 2006 in the UK

Domino is also preparing its mobile ecommerce platform. It expects text message orders will also drive sales growth in the future, as the coming teenage demographic use always-on broadband and text rather than voice phones.

Domino pizza media center.

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Posted by Paul Elosegui on January 11, 2007 8:09 AM |

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