Littlewoods has announced results of over €3000m in turnover, with internet accounting for 30 per cent, or €570, of Littlewoods’ turnover, making it the fourth-largest online retailer in the UK.

Littlewoods redoubled its online efforts a year ago, in order to beat decreasing high-street sales. Improving its distribution through price comparator sites like, enclick shopping, and affiliate networks.

Littlewood's data feed is one of the more complete on the market, with an emphasis on clothing and footwear. Littlewoods goes to some lengths to provide product descriptions and details in its data feed. Results on our price comparator show that, prices being equal, the greater the detail and depth of inventory in a merchant's data feed, the greater the the sales through vertical portals and affiliate networks. Enclick shopping has a range of 10,000 Littlewood products on sale, leading the clothing and footwear categories on Enclick shopping.

As shown in the figure, Littlewood lags behind argos.co.uk and tesco.com, with Amazon the clear number one in UK sales. Littlewoods is conspicously absent from online sales of DVD and music, where amazon, tesco and woolworths battle it out.

[Via: Guardian Unlimited Business | | Makeover for Littlewoods to boost web sales]