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April 28, 2006

Google to start warning legitimate sites before a listing ban

In response to popular request Google is looking to warn webmasters of an impending ban. Matt Cutts, the engineer responsible for the quality of Google's search algorithm is working on improving communication with webmasters to avoid banning of legitimate sites. The project works with the google sitemaps facility .

Matt Cutts: Gadgets, Google, and SEO � Notifying webmasters of penalties

One of the biggest complaints from legitimate sites is Google's no-warning uni-lateral elimination from their results. Most business web sites with significant activity on their web site have fallen foul of this at one time or other, in spite following an ethical marketing methods. The most frequent cause in my experience with clients are old caches of content dating over a year that Google takes issue with. Google states the zero-warning policy is essential against their war against spammers. Giving spammers any tips on impending action gives the spammers too much of an advantage. A solution is at hand however from the creators of the google sitemap project. As stated by Mark

The Webspam team and the Sitemaps team have been working together for several months on a new approach: we are now alerting some sites that they have penalties via the webmaster console in Sitemaps. For example, if you verify your site in Sitemaps and then are penalized by the webspam team for hidden text on your pages, we may explicitly confirm a penalty and offer you a reinclusion request specifically for that site.

Now at last, Google has come up with a compelling reason to join the sitemap program. A heads up from Google on any impending listing problems for your web site is a real plus.

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April 26, 2006

Alexa upgrades its free statistics service

Alexa, the free traffic statistics site, has just upgraded its service. Alexa has been gathering data from users of its toolbar for many years. Yet the cumulative statistics of traffic to web sites was not available for more than two year periods.
In adition to improved features, the new upgrade offers a max button that offers its entire statistics history of a site.

One of the most popular alexa statistics feature is the ability to compare traffic from two sites. For instance comparing ebay with amazon traffic results in the following graph

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On lower traffic sites the statistics can be distorted, and errors can be quite large depending on the alexa's base of toolbar users. Other than that, Alexa is an excellent alternative to payed traffic statistics services like Netvalue from ACNielsen or Hitwise.

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April 22, 2006

The Yahoo dance is here

We all do the google dance every day, checking our google ranking every morning, now we have yahoo dancing. The Yahoo search department warns that updates will occur more frequently as the indexing system has been improved.

Yahoo! Search blog: Weather Report: Yahoo! Search Index Update

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April 20, 2006

New Googlebot spidering architecture

Most webmasters are familiar with Googlebot's continual spidering of a web site. Sometimes googlebot traffic can be greater than user traffic, making some web sites like Slashdot to ban googlebot from their servers.

Google has recently addressed the problem. In a move aimed at reducing bandwidth consumption, the adsense spider is now also refreshing the main googlebot cache. The change is shown in the diagram below.

One consequence is that including adsense on your site might get your pages indexed quicker since the Adsense robot is extremely quick.

Matt Cutts, who is provides politic feedback to many a frustrated webmaster and marketing proffessional, confirms that the AdSense Bot is Helping Googlebot With Indexing

Matt warns that you that the Google algorithm will probably penalize those that serve different content to the MediaBot and Googlebot

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